In this information I want to demonstrate how with almost no effort on your own part you may make start to build someone generating online / offline presence.
What individuals (and moreover prospective clients) see and think of your online presence will have a massive effect on what seriously they take all of your other advertising. This is because the moment a prospective patient sees something you're featured in - whether this really is an advert / PR / article etc. the first thing many of them can do (and by most After all all!) is Google your name and see what comes up...
... and if what they find is poor reviews, a bad quality website or perhaps deficiencies in presence then they're less inclined to followup with making that initially appointment...
... and should they don't make the first appointment you've no way of amazing them along with your brilliance and getting them to remain with you for care!
On the other hand if you look such as a practice someone could do business with i.e. Buy google 5 star reviews you've a professional looking site, lots of raving reviews and testimonials, videos on YouTube, a Google+ business page with all of your practice details / offers and coupons then that are they prone to visit you or another less select practitioner?
It is incredibly easy to set up a Google review system where you encourage your satisfied clients to submit those "5 star" online reviews. But as an instant review here's a short outline of a some of the things you should be considering:
1. Actively encourage your staff to get reviews and testimonials from all of your patients who say anything complementary about you / your services / or your practice / or staff! Deliberately look for individuals with positive things to say about you to be able to maximise the great issues that are said about you. It might sound biased (which it's!) but if you just ask individuals with positive thing to say about you to say them you then are certain to get a lot more positive things said!
2. Turn these positive things into "5 star" Google reviews! Google reviews tend to be the first thing people read and are almost universally trusted - and you want as most of them as you can get!
3. I've said it before and I'll say it again - there's nothing stronger than testimonials and other social proof showing so how brilliant you're! Get a variety of these in video / audio / plain text and get them on your site / Google + and YouTube!
4. Get articles and press releases discussing you and your practice that "talk you up" and load them with one of these testimonials. Once in writing these could be converted to posters for the clinic waiting rooms and changing areas, included with newsletters and other articles and even uploaded to the Internet and syndicated using the various online PR web services.
Yes, I am aware this means you've to do something to increase your company and strengthen you practice. Yes, you could have to do a little work to encourage more patients to use your services... but when it is a throat and neck race between you and the therapist down the street you need to do something to go you in front - and these four steps are simply the one thing!
